Selected Portfolio

 
 

Outside’s Why I…

In partnership with Adidas Terrex, Outside’s Why I… video series highlights the diversity of people and passions that power adventure and drive us to improve ourselves and the world. For our initial collection, we asked seven outdoor athletes—skiers, runners, yogis, cyclists, and beyond—to share how their Indigenous ancestry and culture shapes their connection to nature, health, and community.       


The Rising

The Rising explores how climate change affects several tribes living on the Pacific Coast. This Cascade PBS documentary was nominated for an Emmy award, and was officially selected for the Lumix, Bend, SeaGrant River & Ocean, and Portland EcoFilm Fest film festivals.


Reno Tahoe X Outside *UPCOMING*

The challenge: Knit the world-famous snow-and-sun fun of Lake Tahoe to Reno’s unsung cultural and après charms. The result: We crafted an indispensable adventure guide informed by the athletes, creatives, and lucky locals who know the Biggest Little City In The World always has room for one more.


eBay Buyer Inspiration + 90s Nostalgia

Before, eBay’s moribund content outreach involved shoveling random product at people with limited strategy, story, or heart. As Head of Content, I led global editorial strategy for Buyer Inspiration, a cross-category omni-channel effort that blended sharp storytelling with authentic shopping experiences across three markets (US, UK, DE).

Editorial calendars, outlines, testing—we juggled it all while aligning with legal, brand, and business leads to meet local goals while building a superior user experience.

My favorite manifestation: Capitalizing on eBay’s deep well of nostalgic goods to connect with Gen Z’s love for all-things-90s. (I dare you not to laugh with the brothers mashing vintage video games or cry with the son who reunited his father with a long-lost lucky watch.)


In Search Of Higher Ground

For the launch of REI’s new magazine Uncommon Path, I expanded on my extensive reporting with Native communities in the Pacific Northwest to explore how one tribe is reckoning, struggling, and ultimately adapting to the rapid sea level rise threatening the wild Olympic Coast they’ve lived on for thousands of years. Told from the perspectives of tribal elders, canoe carvers, marine biologists, youth leaders, and the Quinault Nation’s charismatic and determined president, the story mourns the past while charting a course forward for all climate-imperiled cultures (that’s us).


I Am STEM

For Cascade PBS’s “I Am STEM” series, we shared the unique and diverse origin stories of people who work in STEM and STEM-adjacent fields in and around the Pacific Northwest. Over six months and 21 profiles, we gave our subjects the chance to tell their STEM story directly to the audience in their own words, face to face. Each of these remarkable people helped us imagine how research institutions, industry, academia, government, corporate America and the media might look next year, or the year after that.


Our favorite mountains are under siege. Blame your selfie.

In this piece for Cascade PBS, I went into the field to examine how social media made the Cascades’ coveted Enchantments wilderness area go viral—and if that might be the key to saving or destroying them. I won a Society of Professional Journalists award, and the debate about access to the Enchantments rages on to this day.


To Eat A Rat

After years of covering survival for outdoor magazines, I wanted to know if traditional hunter-gatherer methods might enable the average adventurer to not only survive, but thrive in the woods. The perfect co-guinea pig joined me: a hunter, fisherman, and bushcrafting instructor named Bryan Pope who just happened to be my childhood best friend (and the Cabela’s to my REI). The resulting multiyear experiment yielded fresh personal insights on perseverance, what it means to be a human animal, and the flavor hierarchies of various cooked rodents.


Mom’s Big Backpacking Adventure

Some months, I spend more nights in a tent than beneath a roof—but my mom had never backpacked, and had only spent one failed soggy night in a tent. And yet, she dreamed of sleeping under the stars, especially in the desert Southwest she’d somehow never visited. Could I take her from backpacking zero to hero in one big-gulp adventure? A mother-and-son road trip through all five of Utah’s national parks in one week would be the perfect way to make up for lost time—or court disaster.